GroSure Mobile Application
The Problem:
Users want the best of both worlds. They want to be able to afford the best quality of ingredients at the lowest price point possible. Saving money and quality of food are the important factors for our user base.
The Solution:
GroSure is a mobile application that lets users compare price points on certain products at nearby markets. GroSure believes in creating a community of people that love to save some money all while enjoying home cooked meals.
Our Initial Hypothesis
In our initial hypothesis we wanted to understand our user base and empathize with how they feel about grocery shopping.
Does our user base value cooking at home?
Does our user value quality the most?
What complications our users face when grocery shopping?
Based on research and surveys we conducted, we wanted to utilize their pain points and goals into our app. We wanted to ensure that our app can be relevant and something users can take advantage of on their next grocery shopping run.
Wireframing
User Testing
After producing low fidelity wireframes and running tests with some users we were able to locate some pain points that our users were coming across.
We were able to work on some of the difficulties that they had and red-lined some important aspects in the app that we could input into the higher fidelity wireframe and prototype.
V.1
V.2
Final
Conclusion
GroSure is a marketable app that transcends above current grocery-related apps.
While the features on the current app are great there is room for growth.
By being able to create a community where people can come together and share ideas on recipes or prices is an aspect that we wish to include. As well as finding ways we can incorporate more savings or coupons into the app.
